FOLARIN AKINMADE

Folarin is a man who, by his own admission, wears many hats.


Having spent the last three years at Vaynermedia, working on a campaigns for the likes of NatWest, UNICEF, Bud Light and Amazon Prime Video - he is now a gun for hire!


Juggling his copywriting work with an impressive number of passion projects including the launch of a clothing line, publication of a comic book, writing a music blog and even a spot of acting.


His minimalist work space is the definition of unembellished (see below to appreciate what I mean) - surely helping keep his mind clear for the many pursuits at hand.


An interesting person to have under the spotlight? Definitely!

What is the most undervalued skill in marketing?

Bravery is a virtue, not a skill, so I guess I'll say it's the ability to laser-focus in on the consumer's needs, desires, and motivations and keep all other concerns at bay.


What’s the worst job you’ve ever had?

Arts PR. Nothing has made me question my life choices quite like being screamed at by an irate journalist of the Malcolm Tucker school of insults.


What’s one thing you’ve learned about yourself during lockdown?

My lockdown epiphanies have been surprisingly lacking in introspection, but I did learn that I don’t despise exercise.


What are your three tips for doing your best work?

Read everything.

Think too much.

Do something else.

(Shout out to James Webb Young).


What is something that I could learn right now, that will be useful for the rest of my life?

I’ve cycled through a lot of potential answers for this one, but I’m going to land on woodworking.


What is your favourite type brief?

One that has a well-defined problem at its heart.


You’ve won a million quid – first purchase?

A house. Or avocado toast…


What do you spend way too much money on?

Comic books. Except, you can never really spend too much money on comic books.


If you were guaranteed the correct answer to one question, what would you ask?

Will it have been worth it?


Where is your happy place?

My room.


What is your best piece of advice?

People don’t think about you nearly as much as you think they do, so don’t stress so much about it.


You visit your ten-year-old self and tell them about your life. What do they think?

All very nice, but where exactly does being a professional Power Ranger fit into all of this?


There are 5 empty seats at your table, who are your dream dinner party guests - from any time or place?

Toni Morrison

Carl Sagan

Hayao Miyazaki

Akala

Carrie Fisher


Quick fire

a. Tea of coffee? Tea

b. Early bird or night owl? Night owl

c. Book or boxset? Pass

d. Call or text? Text

e. Introvert or Extrovert? Introvert

f. Netflix or YouTube? Youtube

g. Library or museum? Library

h. Classic or modern? Modern


Finally – who would you like to see answer these questions?

Nathalie Gordon, MJ Widomska, Alysha Radia, Daisy Bard, Tom Fenwick-Smith, Adah Parris

Talk us through your work space!!


DESK

It's a tiny thing that I got from Ikea in my second year of uni. It's doing pretty well a decade on. And its size actually helps. My brain stops working if my immediate working area is cluttered, so the fact that this desk is too small to even entertain the thought of unnecessary detritus is a blessing.


COLD AND HOT DRINK

Usually cold water, and a black decaffeinated tea respectively. Both are essential for balance.


PEN

It's from Muji. I'm a big fan.


A NOTE PAD

The paper quality doesn't matter. Nor does brand, or even that it be intact. In fact, the more tattered it is, the better. I found this one in my cupboard at work one day and despite the fact that there is virtually no space left for me to write in it, I refuse to turn to any of the countless other notepads I have waiting in the wings.


MACBOOK

Standard issue. The fun thing is the leather bound book case it sits in.


KNEELING CHAIR

I got it half way through lockdown, but it's yet to fix all of my problems.

If I were sensible I’d plug myself, as I’ve just gone freelance and I’m looking for work…


But I’m currently working on my first full length comic book called Even The Stars Will Fall, illustrated by the amazing Bimpe Alliu, so I’ll plug that instead.


Watch this space.