DAVID HIEATT

David is someone I’ve held in high-regard for a number of years, so you can imagine how thrilled I was when he agreed to be interviewed for my little series.

For the uninitiated, David builds great brands “from nothing, with next to nothing…”


He started his career at Saatchi & Saatchi, built and sold the clothing brand Howies and then moved back to his Welsh homeland where he bought the old, local denim factory and launched Hiut Denim.


To keep him busy, while he got it running, he co-founded The Do Lectures - now considered one of the top ‘idea festivals’ in the world.


He writes books. Good books (he wrote the only book on email marketing you’ll ever need), and if you’re lucky enough to attend his workshops, you’ll leave buzzing with ideas and actions.


He is unrelenting. Infact, it is this ability to turn a vision into reality that I admire most. He gets things done! It’s no wonder that Apple, Google and Red Bull have all booked him to speak to their teams.


Anyway, enough fawning… on to the questions.


What is your current focus or ambition?

Helping the team to do their best work. My job is to create the culture for them to take risks.

What is your favourite thing about your work?

Seeing the team fly. Your business grows when you help your people grow. It is not complicated.

What one tip would you give someone looking to create their best work?

Forget your successful formula. Stay curious to other new ways. Never settle.

What’s the one consistent quality you look for in a new hire?

A deep and relentless desire to get better.

David Hieatt in the DO offices, sitting in a chair

When you are gone, what would you like people to write for your obituary?

See what you can do with a thimble-full of talent.

What is your most used/couldn’t live without – phone app?

7 MWC. 7-minute HIIT workout.

Last thing you searched for on your phone?

Gavin Woods. Founder of Polkadot on YouTube.

What is something useful that I could learn right now, that will be useful for the rest of my life?

Understanding Blockchain technology.

Most played song on iTunes/Spotify?

What he wrote. Laura Marling.

What do you spend way too much money on?

Online courses.

There are 5 empty seats at your table, who are your dream dinner party guests - from any time or place?

- Bob Shankly

- Jurgen Klopp

- Phil Knight

- Adi Dassler

- Phil Jackson


How do you define success?

Being in control of your time.

Quick fire….

Early bird or night owl? Early Bird

Detailed plan or 'work it out as you go'? Plan

Call or text? Text

Form or function? Function

Netflix or YouTube? Morning-You Tube. Evening -Netflix.

Library or museum? Library.