For the astute, modern marketer.
A spotlight on incredibly interesting people, delivered straight in your inbox every Friday.
THE SOCIAL MEDIA MAN
Ollie Ratcliffe is Head of Digital Comms at Taylors of Harrogate and, like many people, his team came to my attention back in Feb when they found themselves dragged into a 'political mudfight'.
Guided by a clear passion for his craft, a level head and great instincts - Ollie helped the brand come out on top when it easily could have gone another way.
THE WEB PSYCHOLOGIST
Nathalie Nahai is a must know for anyone in this game of ours.
She studies the science behind changing customer behaviours and translates it into real-world principles. Helping brands enhance their content, websites, product design and overall customer experience.
I've met Nathalie a few times, she never disappoints.
You'll see from her answers, she possess some deep wisdom.
Back in 2006, Drew Benvie sat down and wrote the first ever Wikipedia page on ‘social media’. He hasn’t stopped leading the way since.
He remains one of the principle voices when it comes to digital technologies in marketing and, over an impressively short period of time, he has built an agency that is now one of the top rated in the country - winning 14x Agency of the Year awards in just seven years!
Read on, to find out more about Mr B.
THE PR MAN
Some quick facts to whet the appetite on Mr Rich Leigh.
He founded the UK’s #1 PR blog
He is the author of 'Myths of PR' (Amazon's once best selling PR tome)
He was listed in PR Week’s 29 under 29 - named one of ‘the brightest young social media communicators’ in the UK
He can usually be found at the forefront of the industry things with his agency, Radioactive PR
He is brave, smart, self-aware and candid. It's a good read, I hope you enjoy.
THE BRAND BUILDER
David is someone I’ve held in high-regard for a number of years, so you can imagine how thrilled I was when he agreed to be interviewed for my little series.
For the uninitiated, David Hieatt builds great brands “from nothing, with next to nothing…”
He writes books. Good books (he wrote the only book on email marketing you’ll ever need). If you’re lucky enough to attend his workshops, you’ll leave full of ideas and actions.
He is unrelenting. He gets things done! It’s no wonder that Apple, Google and Red Bull have all booked him to speak to their teams.
She is an award-winning senior planner currently at adam&eveDDB, with brands including EasyJet, Dominos, Virgin Media and the AA, under her belt.
A University of Oxford post-grad.
A published author.
An expert in food and wine.
She has even spent time as a pastry chef in Paris.
In summary - she’s an inspiring go-getter who is as smart as a whip.
THE CREATIVE THINKER
Praveen is the archetype of an incredibly interesting person!
He caught my eye with his pleasingly presented notebook-marketing musings which he shares regularly on his socials (more of that below).
He is a born rule breaker, occasional tie wearer and regular tea drinker.
INCREDIBLY NTERESTING PEOPLE FROM PREVIOUS WEEKS